Telcoms operator Vox has expanded its product portfolio, launching a ‘lite’ WiFi plan targeting small retailers.
The WiFi Retail Lite solution is hoping to attract coffee shops, restaurants, and other small businesses, where free WiFi is a big selling point for customers.
Installation will start at R2,185 for the basic plan, which is suitable for under 100 users and an area of about 150 square metres. Monthly charges start at R702.73.
“Retail stores can ill afford not to provide customers with high-speed WiFi connectivity given the increased connected lifestyles we lead. The days of not offering the option of a wireless connection are long gone. Any retailer where customers are likely to spend more than 10 minutes see them expecting to have internet access to do their work and stay up to date on their social networking feeds,” said Jacques Visser, head of wireless at Vox.
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Vox promises to eliminate slow speeds and dead spots that many retailers complain about. Further, the company can configure your network such that crucial operations of the restaurant or business, like POS, CCTV and services like Uber Eats; are on a separate private network.
“However, retailers must be aware of how cybercrime has become increasingly sophisticated with malicious users targeting customers who use publicly available WiFi networks,” said Visser.
“In fact, WiFi is not a secure environment by default. We advise all our retail clients to implement their own cyber security measures to protect their files, online accounts, and user privacy. Fortunately, Vox has an extensive range of security solutions available that can be incorporated into the Vox WiFi Retail Lite packages.”
This WiFi package also comes with a ‘marketing engine’, allowing business owners to communicate with customers connected to the network, informing them of things such as specials, coupons and loyalty programmes.
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