Good news to local cord cutters. Streaming giant YouTube is bringing live sporting action to South Africa.
The Google owned platform has reportedly signed a deal with NBA Africa to broadcast some of their sports events live.
Other than basketball, the deal will also bring some UEFA Champions and Europa leagues, ABSA Premier League, La Liga, Ligue 1, and Serie A to YouTube.
“It goes without saying that Africa is sport-loving continent, so it makes perfect sense for us to bring African sports fans what they love. Our audience is constantly looking for sports content on YouTube,” said YouTube content partnerships lead Dayo Olopade.
“In 2018, we saw a 70% increase of views in Sports & Fitness content on YouTube across Europe, the Middle East and Africa with content garnering more than 61 billion views.
“Today we are here to say we hear you and we are more than happy to bring you the content you desire, in partnership with SuperSport, NBA Africa and our other partners.”
More details about this deal will be revealed later.
