Fast rising South African star Elaine has signed to Columbia Records.
Columbia is one of oldest music record companies in the world, having been founded in 1889. Today, it is owned by Sony Music Entertainment.
The signing of the Pretoria born RnB singer was announced on Columbia’s Twitter page.
Welcome to the Columbia family @elaineofficial_! Check out her new video for “Risky” out now!https://t.co/WsMGOXX4EQ pic.twitter.com/9UW1SHGzZf
— Columbia Records (@ColumbiaRecords) August 19, 2020
Elaine joins international superstars like Beyonce, Mariah Carey, Celine Dion and others in the Columbia family.
The news of her signing was received well by fans, among them Arts and Culture Minister Nathi Mthethwa who tweeted, “We’re proud to hear the news that South African R&B sensation Elaine
@elaineofficial_has signed with @ColumbiaRecords, joining global icons such as Beyoncé & Adele. Her hit song “You’re the one” has over 2,7 million views on YouTube. We’re incredibly proud of your achievements.”
We're proud to hear the news that South African R&B sensation Elaine @elaineofficial_ has signed with @ColumbiaRecords, joining global icons such as Beyoncé & Adele. Her hit song "You're the one" has over 2,7 million views on YouTube. We're incredibly proud of your achievements🇿🇦 pic.twitter.com/2REgsULSy1
— Ambassador Nathi Mthethwa (@NathiMthethwaSA) August 19, 2020
Elaine is currently the most streamed female South African artist on Spotify.
Congratulations indeed.
Watch her new single ‘Risky’ below.
