Vibey singer-songwriter Maya Christinah Xichavo Wegerif, popularly known as, Sho Madjozi is the most recent South African to grace a billboard in Times Square, New York. Madjozi took to Twitter to celebrate. She posted a photo of the billboard with the caption:
“A village girl in Time Square.”
— What a Life (@ShoMadjozi) March 3, 2021
Her feature in Time Square comes after she recently made the list as one of the 21 artists joining the YouTube Black Voices Class of 2021. As part of their packages, the selected artists will receive support from YouTube as well as seed funding invested into the development of their channels and participate in training and networking programs focused on production, fan engagement, and wellbeing.
“I made the YouTube Black Voices class of 2021! along with some super incredible artists from all around the world! What an honour,” she expressed her joy at the time.
“Whether it’s asserting my independence, whether it’s talking about love or lost love, I want to be remembered as someone who made it cool to be African and cool to be yourself.”
Other SA celebs have had their faces featured on an international billboard. Earlier this year, DJ Black Coffee had his face lighting city centres in New York and Toronto merely hours after the release of his now-hit album Subconsciously.