The organisers of the Vodacom Durban July to be run on Saturday 3 July 2021 have unveiled the theme that will influence the racing, fashion and social aspects of the iconic raceday, alluding to a deeper underlying sentiment that unifies the horseracing industry. The theme ‘Birds of a Feather’ will excite the fashionistas and socialites as it offers a myriad of inspiration touchpoints for designers and decorators, as it invites them to explore the plumage of Africa’s birds.
But as Gold Circle Marketing Director Stephen Marshall points out, there is a powerful underlying message in the theme that speaks to the tenacity of the key players in the racing industry that is determined to deal with the current challenges.
“Where this theme resonates with the horseracing industry is the way it unpacks how all the role players have been able to work together to ensure that the industry and all its key events have been able to keep going through a challenging year when so many others have fallen by the wayside. Like birds of a feather flocking together, the theme vividly describes the role that every person passionate about horse racing has played, from the owners, jockeys, trainers and grooms to the punters and the fans, in keeping racing alive,” Marshall explained.
Unrivalled as Africa’s greatest sporting and social event, The Durban July welcomes 55,000 visitors to the Greyville Racecourse in Durban on the first Saturday of July every year. Since the first running of the race in 1897, The Durban July is where the fashion and horse racing meet in a colourful spectacle of unbridled excitement.
The Durban July honour roll includes some of South Africa’s most famous thoroughbreds, including Pocket Power, Big City Life and El Picha. The event gives you a chance to enjoy VIP luxury while cheering on your favorite thoroughbreds as they churn the turf in a bid to claim a purse of R4,25 million. It is a perfect excuse to take a splash, don your best threads and be at the biggest horse racing event of the season.
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