Google has appointed an advertising veteran to lead its operations in South Africa.

Alistair Mokoena, the current CEO of Ogilvy South Africa, will leave his position and take on his new role with the search engine giant in April 2020.

Speaking on his appoitment, Mokoena said, “The digital economy presents many challenges and opportunities — particularly in developing markets like South Africa’s.

“Technology is mainstream and the online digital world is no longer a challenger to the offline world. I am looking forward to joining Google South Africa, which is well-positioned to help South African organisations navigate a rapidly changing landscape as the online and offline worlds converge.”

Mokoena holds an LLB from Rhodes University, an MBA from Mancosa and is in the process of getting his PhD.

Prior to Ogilvy, he had worked at Absa, South African Breweries, Tiger Brands, Unilever and Mondelez.

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