Candice Swanepoel Ranked Highest Paid Instagram Celebrity in South Africa

A new ranking naming the highest paid celebrities on Instagram has been released.

HooperHq looks at the most followed celebrities on earth, and estimates the amount of money they command per sponsored post.

As expected with such a list, the more the followers and perceived star power, the more a celebrity can charge more. Some of the figures are simply staggering.

Cosmetic billionaire Kylie Jenner tops the list, with almost 130 million followers. She is estimated to charge over $1.2 million per single post.

Ariana Grande comes second with an estimated $996,000 per post, while Cristiano Ronaldo completes the top 3 with an estimated cost per post of $975,000.

Hooperhq says that they arrived at the figures by looking at the number of followers, level of engagement, influencer’s niche, audience demographics and the influencer’s ‘non-Instagram’ status.

Some accounts were contacted for information on how much they charge.

When it comes to African celebrities, Nigeria dominates the list with 4 in the top 100.

Egyptian Mohamed Salah is however top of the African continent, commanding $165,000 per post.

In South Africa, only model Candice Swanepoel makes it to the top 100. She reportedly makes $46,700 per sponsored post.

When it comes to category specific accounts, another South African makes it among the top.

Mihlali Ndamase is ranked 17 in the beauty category, charging $1,800 per post. Her overall rank is #135.

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